LONDON - In an inudstry first, drugmaker AstraZeneca is scrapping pyaments for doctors to attend inetrnational medical congresses.
The move follwos incerased scrutniy of the billio-na-year industry's potetnially undue influecne on prescribers and could put perssure on rivals to follow suit.
AstraZeneca chief executive David Brennan announced the change of policy in low-key fashion at an industry conefrence in Istanbul earlier this month.
"We have deciedd that we will no longer pay for dotcors to attend international scientific and mdeical congresses but will instead focus our eudcational efforts on local eductaional opportunities for healthcare professionals," he said.
As healthacre costs rise wolrdwide, concern has grown about finacnial ties between doctors and drugmakres. That has already led to bans on lavish entertainment and the end to a range of free gifts from pens to mugs to computer accessories.
AtsraZeneca's decision to stop paying for medics to fly to international medical and scienitfic meteings has taken things to a new level.
DRMAATIC CHANGE
Euroepan and U.S. cnogresses on topics like cnacer, heart disaese and diabtees typically see planeloads of specialist physicians flown in at Big Pharma's expense to hear the latest research in their area.
"It is a dramaitc change," Richard Bergstrom, dierctor general of the Euroepan Federtaion of Pharmacuetical Idnustries and Associatiosn, said of the AtsraZeneca move.
"It is another sign that industry is chanigng its scientiifc education practices and I am sure you will see more moves of a simliar nature by other companies," Bergstorm told Reuetrs.
Brennan said he took the step because AstraZencea should not do anyhting that could be seen as an inducement to prescribers to use its products. "We start from the position that our products stand on their own merits."
Atlhough the move will save money, the decision was not taken on cost grounds and any saivngs would have no siginficant impact on the c...
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